in house creative leader responsible for the rebrand strategy for all creative, campaigns and collaborations in North America. Partner with Executive HQ teams in Italy including Marketing, Art and Design and AOR to develop creative.
Lead internal teams up to 6, 2-3 external agencies as well as up to 10 freelancers in creative, marketing and PR at any time.
Spearheaded dozens of photoshoots awarding creative & production agencies as well as hiring talent directly when needed.
Oversaw all experiences for the brand in NY, LA and Miami.
Bower Studio Campaign “Il giardino segret”
artistic & creative direction
sequencing
music composition
Clio Cannabis 2023 Silver winning entry titled 'An Unforgettable Vaping Experience' with Wiz Khalifa. This piece was submitted to the Film & Video medium within the 31 Seconds to 60 Seconds category.
creative direction
Launch new DTC furniture line called Ready To Hang
Research & strategy
Marketing & advertising
Creative direction
Team management
Product planning
Execution
Using real hate comments from social media to create Diesel FW19 HA(U)TE COUTURE global campaign.
Jovan Todorovic - Director
Marc Goehring - Fashion Editor/Stylist
Bella Thorne - Actor
Bria Vinaite - Actor
Tommy Dorfman - Actor
Gucci Mane - Entertainer
Nicki Minaj - Entertainer
Barbie Ferreira - Model
Jonathan Bellini - Model
Press
Diesel x Coca-Cola "reCollection" Collaboration
DIESEL and Coca‑Cola are joining forces to create The (Re)Collection, a beautifully crafted and edgy capsule collection partially made of recycled materials, available online.
The range, which hits stores this fall, was made with materials such as recycled PET from plastic bottles and recycled cotton to create a fresh, modern interpretation of DIESEL's casualwear aesthetic combined with Coca‑Cola iconicity to make a statement. The collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibers.
To showcase the value of recycling to conscientious shoppers and style-seekers across the globe, DIESEL x Coca‑Cola: The (Re)Collection will be available exclusively online starting Sept. 27 by scanning any recycling logo worldwide, giving access to a hidden site on DIESEL.com to shop the collection.
creative. art direction. casting. styling. production.
Diesel S/S 2019 Be A Follower Campaign
custom social first marketing program using influencers
creative development & brief
casting & prospecting
content development
single most effective roll out with highest engagement over 6 month period
Diesel 2019 F/W Campaign Enjoy Before Returning
Ahead of New York Fashion Week, Diesel has embraced the "enjoy before returning" approach with a tongue-in-cheek spot.
The 60-second ad shows sharply-dressed shoppers boasting their new outfits, tags on display, as a punk-rock narrator recites the fashion brand’s return policy. While the brand (obviously) isn’t too keen on customers returning their pre-loved items, the campaign maintains Diesel won’t hold it against them.
The brand is also set to host a "return party" for once-worn items, taking place during London Fashion Week. The work was written by Sébastien Rouvière, art directed by Andrea Sarcullo and directed by Similar But Different through Smuggler.
Credits
Creative agency: Publicis Italy
Photographer: Angelo Pennetta
Give feedback on multi year Footlocker x Awake NY Collaboration with brands Asics, Crocs, and Vans
Provide ideas that make it better and more culturally relevant including creative, location, talent.
Create solutions that maximize impact, reach while maintaining brand voice.
multi-step rebrand outline with organizational restructure proposal
strategy
systems building
planning
Calvin Klein
pitched new social media channel called "For Successful Living" and was awarded 2 year agreement with full creative services, team and budget.
was responsibile for concept development, creative and art direction, strategy and production
6 month marketing proposal to support Awake NY business
creative IP
strategy
planning
conducted brand audit over 9 months in effort to close competitor gap with leader in market (Puffco), presented to CEO and executive team.
insight + IP
creative + strategy
copy
Khalifa Kush x Dr Dabber // Collaborative Color Changing eRig + Cross Body Bag
Creative direction
Art direction
Styling
talent acquisition, concept, production, installation
cannibus technology company product campaign
creative direction
Design boring office space into “Art Gallery x Retail” space that showcases capabilities of custom apparel equipment with SoCal references and cultural aesthetics.
interior design
creative direction
art direction
furniture, fixture and equipment sourcing
custom fabrication procurement
project management
Diesel x RCNSTRCT Studios
Los Angeles, CA
creative, casting, styling
Male - @luxeluce00, @denny623, @isaaclikes_
Female - @tatianaelizabethh, @mariaisabel
flaunt x diesel x the kaplan twins
“Unofficial Basel Gift Shop” - Diesel x Bodega Art Basel Collaboration
multi-day fully programed pop up with exclusive collaborations from A Cold Wall, Dr Martens & Mister Green, Eric Emanuel
Event at night with performances by Smino & Big Freeda with over 1000 guests.
Creative direction
Production
Programming
strategy, creative, production, execution
concept. design.
concept. production. installation.
concept. design. production. installation.
concept. design. installation.
concept. design.
concept. design. drafting. production. installation.
concept. design.
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
concept. creative direction. installation
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
concept. design. drafting. production. installation.
