in house creative leader responsible for the rebrand strategy for all creative, campaigns and collaborations in North America. Partner with Executive HQ teams in Italy including Marketing, Art and Design and AOR to develop creative.

Lead internal teams up to 6, 2-3 external agencies as well as up to 10 freelancers in creative, marketing and PR at any time.

Spearheaded dozens of photoshoots awarding creative & production agencies as well as hiring talent directly when needed.

Oversaw all experiences for the brand in NY, LA and Miami.