Diesel 2019 F/W Campaign Enjoy Before Returning

Ahead of New York Fashion Week, Diesel has embraced the "enjoy before returning" approach with a tongue-in-cheek spot.

The 60-second ad shows sharply-dressed shoppers boasting their new outfits, tags on display, as a punk-rock narrator recites the fashion brand’s return policy. While the brand (obviously) isn’t too keen on customers returning their pre-loved items, the campaign maintains Diesel won’t hold it against them.

The brand is also set to host a "return party" for once-worn items, taking place during London Fashion Week. The work was written by Sébastien Rouvière, art directed by Andrea Sarcullo and directed by Similar But Different through Smuggler.

Credits

Creative agency: Publicis Italy

Photographer: Angelo Pennetta